Leadership
Global Leadership
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Paul LaCroix
Paul LaCroix
CEO, Managing Partner
With a background in Corporate Finance and Deals, Paul, the founder of Crossover Solutions, has structured and managed near $23B in M&A with $13.5B directly for Magna International. Paul is also CEO and Founding Partner with Invotek Electronics, Chair of Construction Distribution and Supply (CDS), former Vice-Chair of AP Plasman, and has 30+ years of experience leading and guiding a strategic financial direction of Tier 1 Automotive Suppliers, specifically, Magna, Faurecia, and Manchester Plastics.
Paul is a Queen’s University MBA with a Valuation and Strategy certification from Harvard.
Paul was recognized by the Markham Board of Trade (Canada’s fastest-growing economic region and technical hub) as Entrepreneur of the Year for 2019.
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Michael Forhan
Michael Forhan
President, Managing Partner
Michael leverages a solid cross-functional background accumulated over 30-years in a variety of manufacturing environments and is an expert at organizational transformations. Michael works collaboratively with clients in their challenging situations, crafting and implementing work plans that optimize outcomes.
His 30 years of manufacturing Experience include many years at Magna International, initially in R&D, then Corporate Finance, subsequently in leadership roles at manufacturing locations and ultimately departing his role as a Director of Manga’s Structural Systems and Chassis Group to launch an Operational Turnaround Practice at PwC.
Michael’s areas of expertise are operationally distressed and troubled/high-risk supplier intervention and risk mitigation, crisis management, and interim management/leadership.
Industries served to include Automotive, Food & Beverage, Pharmaceutical, Paper Manufacturing, Corrugating, and Converting, etc.
Michael holds an MBA from Tulane University and a B.Sc. from Union College.
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Rod MacIntyre
Rod MacIntyre
COO, Managing Partner
Rod is a high-performing, results-driven Automotive Executive with 30-plus years of industry experience.
His cross-functional background in process engineering, maintenance, manufacturing leadership, supplier quality, quality, and supplier operations management are applied in leadership roles across all commodities. Rod is a strong motivational leader whose skills accomplish stabilization and change initiatives quickly in critical situations.
Rod led the Supplier Operations Team in North America and Europe for the past ten years for General Motors. This role afforded Rod the unique opportunity to experience and engage in every type of supplier and situation possible.
Experiences include bankruptcies, performance turnarounds, natural disaster recoveries, financially troubled supplier performance, business transfers, tool moves, and operational viability assessments.
Crossover Partners
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Dan Long
Dan Long
Partner, North America Operations
Dan is an accomplished leader with over 25-years in the OEM and Tier 1 Automotive Industry and is an expert in Value Chain Engineering and Tactical Supply Chain Management. Dan works with clients to optimize outcomes, dealing proficiently with aligning objectives and delivering results on significant/complex projects.
Dan became an expert in quality systems, product launch and program management while dealing with the intricacies of vehicle safety systems while at Autoliv, TRW and Takata. Dan then spent over 10 years at General Motors gaining expertise in leadership development and strategic planning while successfully leading and managing cross-functional supply chain crisis events. Dan led teams where he developed and implemented a host of risk mitigation strategies that negated OEM manufacturing interruptions.
Dan holds an MBA from Indiana University and a BBA in Production and Operations Management from Eastern Michigan University.
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Roger Looney
Roger Looney
Partner, Asia/GCC Operations & EV Practice
Roger brings over 30 years of leadership experience leading and supporting EV Start-ups, Product and Vehicle Development, Vehicle, Assembly and Component production processes, M&A, Vehicle and Program Launch Management, and Asia-Pacific focused Business Development.
Roger is a trusted advisor to Top Tier Consulting firms enabling Asia Pacific industrialization, quality deployment and product development. In addition, he advises OEM clients with respect to vehicle development, vehicle systems engineering, and has deep expertise in Electric Vehicles and propulsion systems integration. Roger as a member of the founding team of Automotive Start up Qoros has written, led and guided development roadmaps and go to market strategies for EV & ICE vehicles and propulsion systems.
Prior to operating at the vehicle level, Roger began as a Journeyman Toolmaker & Patternmaker, was proud to serve as a Sargent in the USAF, and then took on engineering roles with ASC, and Toyota in Japan where he was certified in the Toyota Production System. Roger became a VP for Lear, managing the Asian region including establishing the Philippine, India, Korean & China Engineering Centers for Interiors, Seats, Wiring & Electronics, as well as various operational and plant management roles. Roger has also managed 7 mergers and acquisitions throughout Asia and Europe during his career.
Roger holds a BSME from the University of Maryland (CCAF), ME with Computer Controls from Henry Ford Community College, Unix & C++ Programming Certificate from University of Michigan and is a Journeyman Toolmaker.
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Abdullah Alobud
Abdullah Alobud
Regional Partner, Saudi Arabia Operations
Abdullah is a distinguished legal professional with over 17 years of expertise in commercial transactions and legal consulting. Currently serving as the General Manager at Abdullah Alobud Law Firm since 2016, he brings a wealth of expertise and leadership to the legal domain. His leadership and entrepreneurial acumen are well-regarded across the Kingdom of Saudi Arabia.
In addition to his legal practice, Abdullah’s public service includes a tenure on the Riyadh City Council, where he contributes to local governance. His academic influence is also significant, as the former General Supervisor of the legal department at Princess Nourah Bint Abdulrahman University, he played a key role in advancing legal education and compliance standards.
Abdullah holds his Master of Law from California Western School of Law and his Bachelor of Law from Al-Imam Muhammed Ibn Saud University.
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John Allen
John Allen
TNSFT Partner
John is an expert problem solver with a reputation for quickly fixing problems around complex manufacturing process and product performance. Before its acquisition by Crossover Solutions, he and David Hartshorne were co-founders of The New Science of Fixing Things, a manufacturing consultancy well known for diagnosing and remedying performance, durability, and reliability issues that others had struggled – and failed – to resolve.
In his globe-spanning career solving problems in “planes, trains, and automobiles,” John has worked with many Fortune 500 clients, including General Motors, Pratt & Whitney, US Steel, and General Electric.
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David Hartshorne
David Hartshorne
TNSFT Partner
David is an expert in the area of industrial problem solving who works with manufacturers to quickly improve their processes and the performance and reliability of their products.
He began his career in the automotive and aerospace industries. His clients have included Alcoa, Delphi, Bosch, Philips, Hexcel, and ThyssenKrupp.
With John Allen, David co-founded The New Science of Fixing Things, a group of exceptional technical problem solvers who built a reputation for solving complex problems fast. TNSFT was acquired by Crossover Solutions in 2022.
David is a respected speaker and lecturer who led statistical engineering seminars for many years. He holds an MS from Warwick University in the United Kingdom.
Global Operations
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Alan Turfe
Alan Turfe
Managing Director & EVP
Alan is a seasoned senior executive with over 30-years of experience, spanning multiple industries. With previous roles as CEO, COO, and CFO in private and NYSE-listed companies, Alan excels in building high-performance teams and delivering outstanding results. His strategic leadership is instrumental in driving global manufacturing and supply chain excellence.
Alan began his career at General Motors, where he gained expertise in Global Purchasing, Logistics, Change Management, and International Trade. After nearly a decade, he transitioned to roles in the Medical and Pharmaceutical industries, where he spent over 20-years honing his skills. Additionally, Alan is a valued member of the Advisory Council at the Krach Institute for Tech Diplomacy at Purdue University.
He holds an MBA and B.Sc. from the University of Michigan, and a Leadership and Strategy Certification from Harvard Business School.
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Garry LaCroix
Garry LaCroix
Vice President, Aerospace & Defense
Garry is a distinguished expert in Supply Chain, Operations, and Program Management, with a remarkable career, spanning over 35 years. His extensive experience includes more than 15 years at the Director level, working with two of the leading electronics manufacturers in the Aerospace and Space sectors.
Throughout his career, Garry has been a driving force in enhancing companies by implementing “Best Practices” in Supply Chain, and Programs and Operations Management. His strategic insights and leadership have consistently delivered outstanding results, making him a sought-after individual in his field.
Garry holds a BA in Materials Management with an Executive Supply Chain Specialization from Wilfred Laurier University. He is also accredited with CPIM and CPP designations.
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Steve Proniuk
Steve Proniuk
Vice President, Legal Counsel
Steve Proniuk is an experienced legal executive, with over 40 years of service in industry and private practice. Previously, he was Vice President, Legal at Multimatic Inc. (privately-held auto parts manufacturer) for over 16 years. Prior to that, Steve was Vice President, Secretary, and General Counsel at Magna Powertrain Inc. / Tesma International Inc. for 12 years. His career also includes partnership at Crossley Mann, Barristers & Solicitors, in Toronto, and executive legal roles at Cosma International Inc. His expertise includes corporate/commercial law, governance, legal strategy and business operations.
Steve holds a Bachelor of Laws from the University of Western Ontario and is a member of the Law Society of Ontario.
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Martin Gillitzer
Martin Gillitzer
Managing Director, Europe Operations
Martin developed an extraordinary track record in supporting clients with tough challenges, expertly providing advice in areas of production management, performance optimization, quality management and systems, supply chain management and risk mitigation, supplier quality, new product/program launch, business transfer and vehicle / vehicle system testing.
Martin possesses over 30 years of experience with OEM and Tier 1 Automotive Manufacturers. He held several positions with HP Pelzer: production team leader, SQA, and technical support manager for BMW products. Martin then moved to the BMW beginning in production, moving into quality management and vehicle road testing, and subsequently took on leadership for relocation of BMW production to suppliers. This exposure vaulted Martin to become the QMP for Interior parts and suppliers and ultimately the Global Manager for Interior parts for BMW, Mini, and Rolls Royce.
Martin holds a Professional Bachelor’s degree in Metal Production and Management.
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Jeff Fertuck
Jeff Fertuck
Managing Director, Thailand Operations
Jeff is an insightful, results-oriented, manufacturing executive with a diverse background with over 25 years of experience in the automotive industry, and 15 years of experience working in the Asia-Pacific and China geographies. He is an expert in strategic sourcing, risk management, supplier development and program management.
Jeff’s international experience is vast, with expertise managing supply bases in China, Thailand, Malaysia, India, and Japan to name a few. With his many years at companies like Adient, Vinfast, Lear Corporation and IAC Group, Jeff is an expert in leading and managing supply chain professionals and project specialists. He is based in Chonburi, Thailand.
Jeff holds an MBA in Finance and International Business from Columbia Business School, and a B.Sc. in Mechanical Engineering from the University of Michigan.
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Mark Boardman
Mark Boardman
Managing Director, Middle East Operations
An accomplished and results-driven professional, Mark demonstrates success in managing engineering, plant operations, and transforming business system projects across Europe, Asia Pacific, China, and the Middle East. Mark combines a talent for directing people with business acumen to identify opportunities for increased revenue and efficiency. He achieves streamlined operational processes through the implementation of creative Lean solutions. As a strategic leader, Mark possesses an innate ability to visualize organizational goals, deliver measurable results, and ensure the success of all business development initiatives.
Mark holds a M.Sc. in Engineering and Manufacturing Management, and a B.Sc. in Mechanical Engineering from Coventry University.
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Raghu Gurumurthy
Raghu Gurumurthy
Director, USA/CAN Operations
Raghu is a seasoned Industrial Engineering Expert with a decade of experience across diverse industries like Automotive, Chemicals, Oil & Gas, CPG, Food & Beverage, Building Products, Pharma and Technology. He is proficient in industrial engineering applications, lean methodologies, digital twin technology, and production facility design.
As an IE consultant, Raghu has supported diverse manufacturing operations in enhancing their operational efficiencies. He holds an MS in Industrial Engineering from the University of Texas and a BS in Chemical Engineering from the University of Pune.
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Steven Bowler
Steven Bowler
Director, Mexico Operations
Steven is a seasoned professional with a distinguished 40-year career in Automotive OEM and Tier 1 Manufacturing. Throughout his career, Steven has held key roles in Operations Leadership, Finance and Capital Planning, General Maintenance Supervision, Senior Systems Engineering, and Quality Assurance Engineering. Notably, he spent 7 years at General Motors leading engineering in manufacturing systems and technologies before transitioning to over 28 years at Magna, where he directed Financial and Capital Planning over 130 Divisions and led the establishment of three highly profitable manufacturing operations in Mexico. With his extensive experience and track record of success, Steven is poised to lead and unify Mexico-based resources as part of the company’s strategic growth initiatives.
Steven holds an MBA from the University of Western Ontario and a B.Sc. in Computer Engineering from Queen’s University.
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David Merlo
David Merlo
Director, Ford Sales
David, a senior advisor at Crossover Solutions, brings over thirty years of experience from various leadership roles at Ford Motor Company. He began as a Press Shop Maintenance Supervisor and quickly advanced within Ford’s Supplier Technical Assistance (STA) division. In this division, he was instrumental in creating Ford’s APQP process and the GPDS Supplier Engagement processes used globally by Ford’s supply base. As an STA Program Manager, David played a crucial role in the Fuel Cell/EV sector, leading APQP initiatives and overseeing multiple program launches across North America. Currently David leverages his extensive experience in supply chain health assessments, high-risk supplier management, and continuous improvement methodologies. His areas of expertise include APQP leadership, PPAP assessments, and supplier engagement training.
David holds a B.Sc. in Production Management and an A.A.S. in Machine Tool Technology from Ferris State University, underscoring his technical proficiency and commitment to manufacturing excellence.
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Brooke LaCroix
Brooke LaCroix
Manager, Business & Administration
Brooke is a young professional with a background in business administration and financial management. She drives operational efficiencies and initiatives at Crossover Solutions. Additionally, Brooke has held various roles at Construction Distribution & Supply and The Gourmet Group of Companies, refining her skills in resource management, finance, marketing, and e-commerce development.
Brooke holds an Honours B.Comm. in Global Management from Ryerson University and a Certificate of Specialization in Accounting and Finance from Harvard Business School Online.
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Justin Dejonghe
Justin Dejonghe
Financial Controller
Justin brings over 5 years of experience as a financial controller and auditor. With prior experience as a finance manager at Construction Distribution & Supply, Justin excels in mergers and acquisitions, financial reporting, and managing international intercompany transactions. His career began at BDO Canada LLP and continued at MNP LLP, where he specialized in assurance and advisory for private enterprises. Known for his strong communication and strategic skills, Justin is dedicated to driving financial excellence and supporting business growth through insightful analysis.
Justin holds his Bachelor of Accounting and his Master of Accountancy from Brock University. Justin also holds a Chartered Professional Accountant (CPA) designation, CPA Ontario.